MyBit asked us to define a newbranding strategy, develop their newbrand identity and design a new website doing justice to their mission. During a 2 day designathon session in Switzerland we kicked off and gained enough ammunition to move forward. Also the pay off “Own your future” was born.
Part of the new identity system is a unique set of custom designed icons and animations. Carefully merged into the new homepage andother branded expressions.
After the development of the new identity and the webdesign we delivered a brandbook. With that and the brand strategy in hand our partners were able tocreate a kick-ass video. View it here.