Getting paid is great. Especially when it’s this easy.
Pay.com was founded by industry veterans Teddy Sagi and Tom Vaknin. The company asked Yura to start the rebranding process in alignment with their public launch in February ’22.
The aim was to create a B2B brand with a B2C feel so they could target micro merchants as well as e-commerce giants.
Our team worked on the brand strategy, positioning, messaging, the pay-off “Payments Made Simple”, the webdesign and all visual elements of the brand presence.
Creating an all-inclusive economy brand.
Pay.com is passionate about changing the way the world of payments works. They take their product and clients seriously.
This features a variety of crops of the symbol ‘P’ at their simplest or more complex states. Embracing its url name and the industry position that gives.
The dot com becomes integral. The dot is resonated throughout the visual system.
Pay Slider
The sleek, elegant simplicity of the identity carries through brand expressions.
The brand identity visualises how complex data is simplified and made understandable. Our team designed a set of bespoke icons for Pay.com. The new identity strikes the perfect balance, reflecting Pay.com’s mission: Payments. Made. Simple. Pushing away from the classic go-to/corporate colours you might expect. Giving it a more current, forward thinking and rebellious feel. A sense of movement, energy, positive and swift transactions. Encouraging user interaction.
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Yura is a branding and marketing partner for tech founders and tech investors.
We are here for the innovators, the technologists and the game changers.
