Fountayn
Services:
Naming
Branding
Identity Design
Strategy
Website Design
Web Development
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Devising a new strategy - one
which harnesses new power.
Challenge:
How to rebrand a company that has been around for 30+ years, which now has a completely new management team and are united by the ultimate goal of Total World Domination.
Pain Point: An unfortunate reputation problem: One that necessitated a Rebranding Strategy that included a Naming Workshop. At the time we started our collaboration, they had the most experienced team in the field, but being known (not-so-quietly) as “The Dinosaur” within their competitive landscape. The penny drops ever so dramatically when visitors at their trade show booths would say: “OMG, are you guys still around?!”
More about the project:
When Legacy Reigns Supreme
Solution:
A slick and fresh look & feel, a brand new name that has natural coolness, is distinctive and still feels mature. A website that instantly signals, "we know tech", but also has the structure and ability to guide customers through the real benefits of working with this experienced team of experts in their field.
Easy breezy language that doesn’t feel like you’ve been “coded”
Harness the True Power of Data
Our fully configurable solution, can be available as a stand-alone solution or coupled with our suite of products, providing your trials with a comprehensive end-to-end eClinical solution.
For More Data-Driven Elegance Visit Fountayn
Create a stronger brand
presence in your tech market
Yura is a branding and marketing partner for tech founders and tech investors.
We are here for the innovators, the technologists and the game changers.
